Never mind “Autopilot.” What about the people who are afraid to fly? Thoughts on creating website building software for small businesses.

If there’s one thing I’ve learned over the years is that no matter how easy something may be, some folks have a tendency to stay clear away from it. And not because they don’t want to, but perhaps there’s a perception-based fear that keeps them away. They could of once had a bad experience with something or heard from the grape vine to stay away from certain goods, services, or experiences, regardless of how easy or beneficial it may be.  

Designing consistency: Impact on agencies and their customers

A long time ago in a galaxy where I still currently reside, I was a marketing & product designer for several multimedia agencies focused on building marketing websites for small businesses. The platform of choice for these small businesses? You guessed it: WordPress. Most of us know WordPress as an open source platform that’s fairlyContinue reading “Designing consistency: Impact on agencies and their customers”

Finding your target audience. A simple guide to driving more traffic to your blog.

First, define your purpose It may seem like a silly question to ask oneself—but its often a question that’s overlooked when folks get a website or blog online (or before). But the answer to “why” can often shift the tactics in which to have a successful website or blog. What’s the goal of your site,Continue reading “Finding your target audience. A simple guide to driving more traffic to your blog.”

Staying focused by shifting focus.

As designers, we have a single task. Finding a solution to a problem. No matter what discipline of design we work in, the premise is always the same. A problem exists and we need a remedy. But the thing is—problems are sometimes hard… really hard. Depending on the scope of the issue, finding the answer oftenContinue reading “Staying focused by shifting focus.”