The UI vs. UX debate and the more holistic picture of human experience

It seems that the decades old debate within the design community of UI vs. UX is rearing up again. Most recently with the metaphor of ketchup bottles. While I think this is a neat way to visualize the discussion, I’m convinced this is a growth marketing scheme by Heinz to sell more ketchup to designers.Continue reading “The UI vs. UX debate and the more holistic picture of human experience”

Designing consistency: Impact on agencies and their customers

A long time ago in a galaxy where I still currently reside, I was a marketing & product designer for several multimedia agencies focused on building marketing websites for small businesses. The platform of choice for these small businesses? You guessed it: WordPress. Most of us know WordPress as an open source platform that’s fairlyContinue reading “Designing consistency: Impact on agencies and their customers”

Finding your target audience. A simple guide to driving more traffic to your blog.

First, define your purpose It may seem like a silly question to ask oneself—but its often a question that’s overlooked when folks get a website or blog online (or before). But the answer to “why” can often shift the tactics in which to have a successful website or blog. What’s the goal of your site,Continue reading “Finding your target audience. A simple guide to driving more traffic to your blog.”

Staying focused by shifting focus.

As designers, we have a single task. Finding a solution to a problem. No matter what discipline of design we work in, the premise is always the same. A problem exists and we need a remedy. But the thing is—problems are sometimes hard… really hard. Depending on the scope of the issue, finding the answer oftenContinue reading “Staying focused by shifting focus.”