It seems that the decades old debate within the design community of UI vs. UX is rearing up again. Most recently with the metaphor of ketchup bottles. While I think this is a neat way to visualize the discussion, I’m convinced this is a growth marketing scheme by Heinz to sell more ketchup to designers.Continue reading “The UI vs. UX debate and the more holistic picture of human experience”
Tag Archives: UX
Designing consistency: Impact on agencies and their customers
A long time ago in a galaxy where I still currently reside, I was a marketing & product designer for several multimedia agencies focused on building marketing websites for small businesses. The platform of choice for these small businesses? You guessed it: WordPress. Most of us know WordPress as an open source platform that’s fairlyContinue reading “Designing consistency: Impact on agencies and their customers”
Finding your target audience. A simple guide to driving more traffic to your blog.
First, define your purpose It may seem like a silly question to ask oneself—but its often a question that’s overlooked when folks get a website or blog online (or before). But the answer to “why” can often shift the tactics in which to have a successful website or blog. What’s the goal of your site,Continue reading “Finding your target audience. A simple guide to driving more traffic to your blog.”
Staying focused by shifting focus.
As designers, we have a single task. Finding a solution to a problem. No matter what discipline of design we work in, the premise is always the same. A problem exists and we need a remedy. But the thing is—problems are sometimes hard… really hard. Depending on the scope of the issue, finding the answer oftenContinue reading “Staying focused by shifting focus.”