Staying focused by shifting focus.

As designers, we have a single task. Finding a solution to a problem. No matter what discipline of design we work in, the premise is always the same. A problem exists and we need a remedy. But the thing is—problems are sometimes hard… really hard. Depending on the scope of the issue, finding the answer often…

Out of Focus

A lot of folks strive to take super crisp photos, as one usually should! On the other hand, sometimes it’s fun to get creative and alter the way light is absorbed into your camera’s sensor (or film!). It often makes the subject matter unrecognizable, but in doing so you create an entirely new subject matter……