Never mind “Autopilot.” What about the people who are afraid to fly? Thoughts on creating website building software for small businesses.

If there’s one thing I’ve learned over the years is that no matter how easy something may be, some folks have a tendency to stay clear away from it. And not because they don’t want to, but perhaps there’s a perception-based fear that keeps them away. They could of once had a bad experience with something or heard from the grape vine to stay away from certain goods, services, or experiences, regardless of how easy or beneficial it may be.